BBVA Argentina

Optimizing customer experience through cloud technology

With 70 million customers globally, BBVA is one of the leading banks in the world. BBVA Argentina was looking to drive robust, innovative digital transformations that could help them double their three million customers within the next few years. As an innovator in the banking industry, BBVA Argentina has always been on the forefront of cloud technology and implementing a cloud-based contact center solution was one of the most critical requirements.

This need for cutting-edge technology led them to Genesys where they found the tools to meet their remote-banking operational goals. With the PureCloud solution, BBVA Argentina supports a remote agent program and offers chat as a new communication channel. They can easily keep up with customer expectations by offering cloud-based omnichannel capabilities to optimize their customer experience.

PureCloud has helped us easily access the tools that are key to meet our remote-banking operational goals.

Luis Vertone, Senior Project Development Manager, BBVA Argentina

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