Digital transformation challenges
Edenred is the global leader in transaction solutions for businesses, employees and retailers. In 1962, the French-based company created the “Ticket Restaurant,” a meal voucher. It was later extended to more than 46 countries.
In recent years, the group promoted the digitalization of all its solutions worldwide. In Mexico, where Edenred currently has more than 3.5 million users, 35,000 clients and over 250,000 stores, the transformation process was executed quickly. In under three years, it went from 100% paper to 95% digital with a focus on mobile devices.
“In this new stage, it was very important to find a partner that would help us optimize the end-customer experience. We wanted to have a 360-degree vision of the customer — a goal we had not been able to achieve,” said Aurelie Bagard, Director of Distant Sales at Edenred Mexico.
An aim for innovation
To manage the interaction with its customers, Edenred Mexico used an on-premises solution that prevented it from gaining all the competitive advantages it achieved after moving to the cloud.
“The previous tool did not allow us to integrate it with our CRM. Executives had to move from one system to another to load information, and this is something that diminishes the value of the management. It was clearly not the right thing to do, since it caused them to waste a lot of time,” said Bagard.
This wasn’t the only limitation. The predictive dialer also had serious restrictions; if there was an incorrect number when running an outbound campaign, it interrupted the whole dialing process. In addition, the platform was unstable, damaging the quality of a critical synchronous service like voice.