CX in Focus

Our CX insights series kicks off with how agentic AI is reshaping experience strategy and human-AI collaboration.

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Agentic AI

Hosts Greg and Marissa walk through what agentic AI is and is not and how it’s redefining customer experience and empowering teams, personalizing every interaction and orchestrating intelligent outcomes across the entire customer journey.

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Responsible AI and governance

Hosts Greg and Marissa explore the value responsible, goal-driven agentic AI systems provide organizations.

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AI and the CX platform

Product expert Jason Alley explains that a unified, open CX platform is required to power agentic AI.

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Real-world stories

Director of Customer Advocacy Rebecca Wells shares the success story from Charles Sturt University, one of Australia’s leading regional universities, is thoughtfully and responsibly using agentic solutions.

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Frequently asked questions about CX in Focus

What is CX in Focus?

CX in Focus is a new series from Genesys that highlights the latest innovations, strategies and trends shaping customer experience. Each episode features leaders and experts discussing how technology, empathy and data-driven insights are transforming the way organizations connect with customers. It’s your inside look at how Genesys continues to evolve the customer experience landscape. Unlock product advancements, emerging trends and inspiring stories from brands delivering exceptional experiences worldwide.

What are CX insights and why are they important for improving customer experience?

CX insights help you stay ahead of emerging trends, market insights and technologies shaping customer experience today. Expect to hear expert perspectives on customer experience trends, technologies and best practices. From breakthrough innovations to real-world success stories, customer experience (CX) news keeps professionals informed about how businesses are creating more connected, personalized and efficient customer journeys. In short, CX insights turn information into action, empowering companies to continuously improve and deliver experiences that build trust and long-term relationships.