Elevating travel experiences

Britain’s second-largest airline, Virgin Atlantic has an ambition to be the most loved travel company. With its employees being at the heart of its business, the airline takes pride in its dedication to providing an exceptional customer experience. Challenged with skyrocketing volumes during the COVID-19 pandemic, Virgin Atlantic embarked on a journey to reimagine and transform its passenger experience with best-in-class digital technology. Now, with the Genesys Cloud™ platform, the airline has a comprehensive solution instead of a mix of siloed systems. This has led to shorter queues, greater efficiency and reduced system costs.

$28M three-year value

from Genesys AI capabilities

25-point increase

in CSAT year-over-year

220% more interactions handled

with Genesys Web Messaging

20% of contacts

contained with bots

40% reduction

in agent attrition

10% more conversations

with the same resources

“Genesys allows us to drive our AI strategy forward together. When we compare Genesys Web Messaging to our previous offering, we are closing 220 percent more conversations. So, we’ve actually doubled our efficiency.”

Louise phillips

Louise Phillips

VP Customer Centers, Virgin Atlantic

“The best thing about Genesys Cloud is that everything is unified. We have rich, real-time data and a much more enjoyable agent experience.”

Rob Smith

Head of Contact Centres, Virgin Atlantic