Fast tracking
time to value moved 150 insurance advisors to home working in just two days with the Genesys Cloud™ platform. The move also enabled advisors to switch effortlessly between inbound and outbound calls, improving job variety and response time. And, because it improved the use of resources, the car insurance provider is on track to save €150,000 while giving customers faster service and better issue resolution.

150 employees

set up to work from home in just two days

4% increase

in resource use


in savings anticipated

5% improvement

in response times

Simple integration

with Guidewire insurance platform

Ability to quickly

turn on new channels and features

Our inbound and outbound teams enjoy greater job variety and feel more engaged. Bringing them together yielded a 4% improvement in resource utilization, which could save as much as €150,000.

Francesco Del Gallo

Product Manager

Siloed systems hindered agility is the Italian brand of Admiral Group, the leading car insurer with over 11,000 people and 7 million customers in the UK, Spain, France and the US. In a fiercely competitive market, the company combines highly competitive insurance products with top-quality customer service.

Previously, operations ran on separate on-premises contact center systems from Cisco, VICIdial and Asterisk. With the Cisco solution approaching end-of-support, needed a more agile and blended approach.

“We had all the drawbacks of siloed technology and work practices, and little scope for integrating systems and inbound and outbound teams,” said Francesco Del Gallo, Product Manager for “We knew our customers were looking to engage through new channels, like chat and social media. So, it was important to get a unified solution with a proven omnichannel roadmap.”

A move to home working in two days

Having considered various offers, opted for the Genesys Cloud platform. The project quickly shifted to top of its priority list with Italy locking down after an early COVID-19 spike.

“We got the green light and moved smoothly to full home working in just two days,” said Del Gallo. “It was comparatively easy to integrate our Guidewire insurance platform with Genesys Cloud.”

The integration ensures that advisors always have instant access to the latest customer data so they can work much more productively when dealing with queries, creating new policies and processing claims.

Partners in innovation is still to realize the full value of Genesys Cloud. The solution’s open APIs, smart AppFoundry partner tools, and embedded workforce management and automation capabilities will be key enablers as the company accelerates digital plans. Future additions include chat and social channels, initially Facebook and WhatsApp. Meanwhile, the company is considering Genesys Predictive Engagement to assist website shoppers and increase basket completion rates.

“Our vision is to be known as the best insurance company for customer experience,” concluded Antonio Bagetta, CEO for “We believe Genesys has the most complete cloud contact center offer and we look forward to our mutual collaboration as partners in innovation.”

We believe Genesys has the most complete cloud contact center offer and we look forward to our mutual collaboration as partners in innovation.

Antonio Bagetta


At a glance


Industry: Insurance

Location: Italy

Company size: More than 500 employees, including 150 agents


  • Improve inbound and outbound performance
  • Accelerate omnichannel and digital vision
  • Eliminate siloed legacy systems