Bitkub Exchange is one of the largest blockchain and cryptocurrency service providers in Thailand. It aspires to reach out to non-technical users by being the most trusted and intuitive cryptocurrency exchange. That means the company strives to put customers’ needs and welfare above anything else.
In just three years, Bitkub Exchange experienced tremendous growth — rising from a startup to one of Thailand’s first unicorns. With goals to expand its customer base to 7 million users by the end of 2022 and grow beyond its home country, the company needed to digitally transform and scale its business — all without compromising its customer experience.
The cryptocurrency exchange started by using the IT infrastructure of local software providers, but it wasn’t robust enough to scale quickly. With its rapid growth, Bitkub Exchange desired cutting-edge technology that can accommodate large volume spikes. Leveraging a cloud platform that supports swift innovation, remote working and omnichannel engagements from multiple customer touchpoints proved to be the right solution — elevating its customer and employee satisfaction to new heights.