The College of Public Health at the University of South Florida wanted a unique way to educate young people about different contraceptive options.
Genesys set up a complex SMS-based flow of questions and answers that led to a relevant educational video on a branded mobile website. Students and other end users would text the keyword “BTC” to short code 99222 to begin the interaction. Once on the mobile site, viewers could watch additional videos or use the zip code-based provider lookup tool to find a healthcare provider. Visitors were invited to participate in an anonymous survey related to the text and mobile video campaign with the potential to receive a $10 gift card.