QuinStreet

Unleashing performance marketing with cloud techonology

One of the world’s largest and most successful online performance marketing companies, QuinStreet, delivers qualified leads to help clients increase sales and reduce customer acquisition costs. By identifying students who search online for courses, for example, QuinStreet creates a potential new revenue source for education providers. Its end-to-end solution generates and converts high-intent leads into high-quality customers, in a cost-effective manner.

QuinStreet runs two contact centers, each with different dialers and reporting tools. A lack of integration meant difficulties in gathering KPIs for decision-making. To transform and unify its contact centers, QuinStreet moved to the Genesys Cloud™ platform. In addition to escaping high upfront investment and maintenance costs, the company used Genesys Cloud open APIs to tightly orchestrate advanced routing, IVR and outbound capabilities with business intelligence and analytics systems like MapR Big Data and Tableau.

Benefits

50% decrease in campaign launch times
20% boost in agent productivity
30% rise in sales per seat
40% drop in new hire onboarding times

“Having one management tool and one set of reports makes a big difference. The new dashboards also contributed to an overall gain in agent productivity of about 20%.”

Eiko DoEspiritosanto, Senior Director, Online Media and Technology, QuinStreet

Read the customer story

Challenges

Inability to integrate communications with business intelligence and analytics platforms
Difficulty tracking and fully optimizing campaigns and agent performance
Missed opportunities for traffic monetization due to dialer system inefficiencies

Product

Genesys Cloud

Solutions

+1.888.436.3797

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.