The network marketing disruptor
Atomy sells high-quality products at sustainable prices through distribution channels that compete with home shopping networks, department stores and online shops. It’s transforming network marketing by embracing disruptive technologies and driving innovation in its business processes. Founding Chairman Han-Gill Park describes its vision of the consumer-linked network marketing system in simple terms: “Absolute quality, absolute price.”
With annual revenues of $1.73 billion and 15 million global customers in 2020, Atomy wanted to streamline and transform its customer experience globally. It plans to expand the business to over 60 countries in the next decade.
“Our vision is to make sure that, no matter what country you’re in, you get a consistent high-quality customer experience,” said SungHoon Choi, IT Manager of Atomy.
Today, Atomy contact center callers include two distinct groups: registered sellers and online customers. Queries range from membership-related matters to product delivery and special promotions. Atomy needed to address the way customer inquiries are handled across 18 countries while unifying its disparate data collection.