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AXA Direct Life was established in 2006 as the first online life insurance company in Japan. Customers highly value its easy-to-understand, convenient, reasonable coverage, and services that improve the quality of life. AXA Direct Life offers insurance products like health insurance and cancer insurance protection through its website and call center.
The biggest challenge for AXA was motivating its consumers to purchase life insurance online. The flexibility and scalability of the Genesys PureConnectTM platform enabled AXA to differentiate its brand in the very competitive online life insurance market.
“Omnichannel is very crucial for customers' experience. The good thing about PureConnect is the flexibility to adjust or adapt to omnichannel.”
Hideaki Saito, President & CEO AXA Direct Life Insurance, Japan