Differentiating with great customer experience
ATB Financial has put people first for more than 80 years, having grown from a small treasury branch to Alberta’s largest regional bank with over 5,500 employees and 770,000 customers. Innovation is important in an industry that’s being commoditized and disrupted. Success comes from making banking simple with effortless service and the best information.
“Mortgages, credit cards and savings accounts alone aren’t going to win the day anymore,” said David Bradshaw, Vice President ATB Client Care. “The way banks are going to differentiate is through the customer experience. We wanted to work with Genesys because we wanted to be in the cloud. But more than that, we wanted a partner — not a vendor.”