Credit Bank of Moscow sought a way to boost contact center performance and customer service. New tools to drive efficiency, increase sales, and improve the debt collection process were also required.

Moving to a new Genesys platform enabled the bank to automate almost all its outbound campaign activities. The system filters out any busy and unavailable phone numbers. And agents no longer need to dial.

Thanks to a more effective reporting system supervisors can now customize their own settings without calling IT. And the bank is able to process data on a different scale, adding as much as 30% to sales efficiency.


  • Sales efficiency and debt recovery increased by 30%
  • Total monthly incoming and outgoing interactions increased by 900%
  • Dropped call rate decreased by 8%
  • Number of customer complaints due to long waiting times almost halved

“Our call handling efficiency skyrocketed by 900%. We’re now processing more than 180,000 incoming interactions monthly, while our agent headcount grew by only 25%.”

Natalya Denisova
Contact Center Director
Credit Bank of Moscow


  • Create a modern and highly accessible contact center
  • Improve agent efficiency and enhance quality of inbound voice channel customer support
  • Introduce outbound campaign management tools for telemarketing and debt recovery