Xperience UKI 2024 | 18 June 2024 London, UK Register now


Business rules change the game for A1

In today’s digital age, your customers have more choices and higher expectations than ever before. Optimising customer experience is essential to sustain a competitive advantage. And this means having the technology that enables you to offer seamless, consistent, personalised engagement across all customer journeys, channels and interactions.

As a contact centre manager, you have a finite number of available agents, a variable volume of contacts and a limited amount of time. Learn how one company overcame these challenges using the Genesys™ platform to optimise assets and orchestrate customer journeys—giving customers the personalised experience they expect.


  • Improved operational efficiency
  • Improved customer experience
  • Reduced reliance on IT
  • Increased agent productivity


  • Difficulty adjusting quickly workload changes
  • Challenges prioritising interactions
  • Heavy reliance on the IT department

The business benefits far outweigh the costs of migration.

Franz Ott, Business System Analyst, Customer Service, A1