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Identifying web behavior shortens buying cycles for tech firms

Shimmer is a leading provider of wearable wireless sensor products and solutions.  As a product in a new industry, buying cycles are typically longer than average and they needed clear insights into visitor behaviors to reduce purchase time and improve the customer experience.  Read how Genesys Altocloud helped Shimmer achieve this.


  • 14.6% increase in customer satisfaction in first 90 days
  • 78.3% boost in customer engagement rates
  • No need to add sales and marketing staff

Genesys Altocloud software offered Shimmer the ability to analyse customer journeys to identify the most important people on our website.

Enda Feeney, Digital Manager, Shimmer