Making innovations a sure bet
Created in 2012 by an Italian entrepreneurial group, BetFlag is an online gambling company that’s based entirely on its proprietary technologies. It covers the entire range of online gambling and has released several innovative services for the Italian market.
BetFlag, a trustworthy brand that aims to continuously improve its services, has always been attentive to its customers’ needs. At the end of 2019, after careful analysis of its systems, BetFlag realised it needed to update its contact centre platform.
“In use since 2012, the previous platform was dated and it was no longer suitable for our demands,” said Domenico Galizia, CEO of BetFlag. “The first step was the search for a cloud-based platform — that was both scalable and modular — and supplied by a brand that guaranteed corporate solidity as well as performance strength. We chose the Genesys Cloud CX solution thanks to the technical support of our partner TechneValue.”
With Genesys technology and the support of integration partner TechneValue, BetFlag has grown into an online sports betting provider.
“The availability of an efficient multichannel and multimedia contact centre platform is essential to ensure the value of every single need and any recommendations suggested by the customer,” added Galizia.