Xperience UKI 2024 | 18 June 2024 London, UK Register now


Boosts contact centre performance and central oversight of global brands

An expert in customer relations, BlueLink Group provides tailored multimedia solutions to world-renowned brands like Air France, American Express, Barclays and Louis Vuitton. Legacy technology handled incoming and outgoing calls and faxes, as well as issues flagged by the CRM system. But the business wanted an intelligent, flexible platform to help customers transition to digital while increasing agent productivity.

Now, with Genesys, in addition to saving time in their IT functions, BlueLink has made big contact centre efficiency gains. For example, using Genesys Enterprise Workload Management for traffic prioritisation frees up agents to take on other tasks. Also, the greater stability and ergonomic design of the Genesys solution has driven a major improvement in agent satisfaction.

Genesys Enterprise Workload Management insures high priority tasks like claims, booking forms and faxes from the CRM system are pushed direct to agents’ desktops for processing. BlueLink has measured significant gains in the speed of back-office activities as a result. And adopting a push ethos means agents can’t cherry pick jobs, giving better productivity. Agents working on CRM and background tasks can be interrupted if VIP calls need answering, helping meet contractual customer SLAs.


  • Improved call handling with increased 10-second call resolution
  • Less than 1.5% call abandon rate
  • Estimated monthly attainment in SLAs greater than 5%, with raised agent satisfaction scores
  • 7% rise in agent availability and increased agent productivity
  • Significant IT cost reduction through rationalisation


  • Improve and harmonise central management and resource utilisation
  • Adopt a flexible and tailored solution to meet 135 different SLAs
  • Earn extra market share in a competitive environment
  • Increase customer and agent satisfaction

Genesys was a natural choice. Not only was their reputation impeccable, but they also met all our technical criteria. Stability and reliability were key factors.

Marc Breiner, Director of Operations, BlueLink Group