Five Steps That Turn GDPR Into a Business Opportunity

The EU’s General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. European companies are expected to spend an average of €1.3 million ($1.4 million) to ensure compliance, while US businesses are setting aside at least $1 million (Gartner, 2018).

This webinar breaks down the business opportunities that lie just below the surface of GDPR compliance. You’ll also learn what this mean for your organization and how to turn a compliance task into a business strategy.

Watch this webinar to discover:

• What GDPR is and how it benefits your business
• How the marketing, sales and services ecosystem can work together to build a more consistent journey as well as more actionable and compliant data for global businesses
• Ways to use GDPR to revisit your data and data segmentation processes to build stronger customer journeys
• The benefits of an omnichannel solution like Genesys and how to build that into your internal processes to improve the customer journey
• How GDPR supports customer experience, sales and marketing goals
• Best practices for keeping up with the standards  

Meet the Speakers