On-demand webinar

From silos to synergy:
Unifying the front and back office
to transform service delivery

Get insights from ServiceNow, McGee-Smith Analytics, Stefanini and Genesys on service delivery,
the power of unified front- and back-office operations, and the role of AI-driven automation.

Customers expect fast, consistent and effortless experiences across every interaction. But disconnected front- and back-office systems create gaps that can lead to frustration, churn and costly inefficiencies. “The State of Customer Experience” report even found that 30% of consumers surveyed stopped doing business with a company in the last year because of a bad experience.

Join industry expert Sheila McGee-Smith along with leaders from Genesys and ServiceNow for a deep dive into how a unified front and back office can transform your service operations — enabling increased customer loyalty, agent efficiency and time to resolution.

During the session, you’ll also hear from global IT services leader Stefanini on how they’re reshaping service delivery and agent experience with the power of Genesys and ServiceNow.

Watch the session now and gain insights on:

  • Trends reshaping service delivery and the role of AI and automation
  • How a unified service experience can drive customer loyalty and operational agility
  • How Stefanini is enabling service excellence and enhancing employee productivity with Genesys and ServiceNow

Meet the Speakers

Sheila McGee-Smith

Sheila McGee-Smith

President and Principal Analyst, McGee-Smith Analytics

Brian Spencer

Brian Spencer

Sr. Director, Product Management, Genesys

Ian Henderson

Ian Henderson

Sr. Director, Product Management, ServiceNow

Andrew Lindsay

Andrew Lindsay

UC Engineering Manager, Stefanini