Arpita Maity-Peschard

Arpita is an AI product marketing leader with a proven track record of launching and scaling enterprise SaaS and customer experience solutions. She specialises in transforming technical innovation into clear, customer-centric stories that drive adoption, revenue growth, and competitive differentiation. Her expertise spans generative AI, agentic AI, conversational AI, virtual agents, automation, and emerging AI technologies, alongside core product marketing disciplines including GTM strategy, category creation, portfolio marketing, pricing, analyst relations, and executive storytelling. Guided by a growth mindset, customer intimacy, and process transformation, she helps organisations define where to play, how to win, and how to communicate value in rapidly evolving markets.