Engage with customers on their terms
Customer engagement is more strategic than just running an email campaign. Proactively communicating with prospects in a timely, personalized and contextual way is good business. And when you extend an outbound call center strategy across multiple automated and agent-assisted outbound channels, the results can be great. If you’re struggling to keep existing and prospective customers informed over their preferred channels, it’s probably frustrating for them, too. Existing customers have unmet expectations for updates on their accounts and the products they use. And when complications arise, they’ll default to call center support. New leads are even less likely to convert when you’re unable to identify them for targeted campaigns. Build outbound call center capabilities that turn leads into happy, loyal customers.