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Brian is the Industry Marketing Director for Financial Services at Genesys. He leads the marketing strategy to build relevance, awareness and demand for Genesys solutions within the banking and insurance verticals. He brings expertise in setting the agenda for new categories and offerings in prior roles at Pegasystems and IBM. Brian has led marketing teams and programs focused on AI, CX and analytics. As a management consultant, he has helped leading insurers and banks optimize their operations. Brian is a former Army officer.