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End-to-end customer journey management software

Measure, monitor and orchestrate customer journeys to optimize experiences and improve outcomes

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Genesys Named a 2022 Leader

Forrester Wave™: Journey Orchestration Platforms

Aggregate customer data from any source

Global organizations depend on the Pointillist® Customer Journey Management Platform to transform data from billions of customer interactions per day into journey data pipelines that support real-time analysis, modeling and orchestration. The Pointillist Customer Journey Data Hub allows you to create a single customer view across data from various sources, including CRM solutions, web clickstream, email, contact center, IVR, Voice of the Customer and customer feedback management.

Streamline customer data integration using the Pointillist Agile Data Fusion methodology. Start with your most vital data sources and then incrementally expand your scope. As data flows into the platform, it resolves customer identities across sources in real time, minimizing data preparation.

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Analyze any journey, any timeframe, any customer

Analytics teams can accelerate analyses and answer requests faster than using traditional methods. Analyze customer behavior, monitor journey-based metrics and quantify the ROI of your current customer experience (CX) initiatives to justify future investments.

Powerful no-code analytics capabilities turn your analysts and business users into data scientists. Easily gain any insights you need from your data — no matter what questions you need to answer. Plus, built-in artificial intelligence and machine learning capabilities let you rapidly diagnose problems and identify improvement areas.

Activate personalized experiences informed by current goals and prior behavior

Customer experience and marketing teams can move beyond traditional personalization techniques. Leverage rich customer journey data to ensure each interaction reflects your customer’s entire experience with your organization — not just the current interaction.

Improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals, preferences and past experiences. Engage prospects and customers at optimal points along their journeys, in real time and through the most effective channels.

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Align your organization around your customer’s experience

Collaboration is crucial for organizing your business around your customer and their goals. Pointillist Community makes it easy for distributed teams to work together on customer journeys that typically span multiple organizational silos.

Pull together teams to evaluate, design and test enhancements using the award-winning Pointillist interface. Improve journey performance and accelerate cross-functional alignment as employees across your organization propose improvements, review and share analyses and comment on journeys, metrics and dashboards.

Take the next step in your journey