March 30, 2022 – Duration: 30:35

S2 Ep. 9 Why composable CX is the future

The future of customer experience (CX) is composable. We’re hearing that a lot these days. But what is composability — and how will it affect customer and employee experience? In this episode, two oracles of composability at Genesys, Jack Nichols, Vice President of Product Management, and Jason Alley, Senior Director of Product Marketing, join our hosts to delve into the key components of a composable CX platform and ecosystem. They also clearly define composability and explain how it enables faster innovation and better resilience. The conversation is packed with insights that dig beneath the surface of composable technology concepts to explore what it means to operate as a composable organization.



Jason Alley

Product Marketing

Jason Alley is on the product marketing team at Genesys with more than 20 years of experience in customer and employee engagement. His responsibilities include developing go-to-market strategies, messaging and integrated marketing campaigns for customer experience and cloud platforms. Prior to Genesys, he served in consulting roles at Vanguard Communications and SmartContact (a firm he founded), working with large enterprise contact centers and providers. Jason spent the early part of his career in sales, marketing and product management roles working for Aspect, Hipbone, Nortel and other technology companies. He received his bachelor’s degree in business economics from UCLA.


Jack Nichols

Product Management

Jack Nichols serves as Vice President of Product Management for Genesys Cloud. With more than 20 years of technical and leadership experience, Jack is responsible for the Genesys strategy on platform and ecosystem development. Prior to Genesys, Jack lead the global network and security infrastructure function at BrightPoint (now Ingram Micro). He holds a bachelor’s degree in engineering technology/computer science from Purdue University and, upon graduation, joined E*TRADE Financial where he architected and ran multiple global trading data network infrastructures.

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