Join us for candid conversations exploring the human, economic and technological forces shaping the experience economy.
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Latest episode
What separates brands that earn satisfaction from those that inspire genuine emotional connection? In this inaugural episode of the Xperience Podcast, host Melissa Dixon and Peter Graf, Chief Strategy Officer at Genesys, sit down with Rebecca Mequin, Head of Customer Experience at Ferrari, to examine what happens when a brand relationship shifts from transactional to personal. Together, they explore the psychology of brand love, the rituals and moments that forge it, and what leaders across every industry can learn to design experiences that create customers for life.
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