Audrey William is the Founder and Principal Analyst at CrayonIQ, a research and advisory firm focused on the evolving landscape of customer experience (CX), employee experience (EX), and enterprise collaboration. With over 25 years of experience in the industry, Audrey has worked with some of the world’s leading research firms, supporting senior executives, CEOs, and boards of directors in making informed strategic decisions during times of disruption and change. Her domain expertise is in the Contact Centre and Enterprise Collaboration industries.
Over the course of her career, Audrey has worked with a wide range of global and regional vendors, including Cisco, Amazon Web Services, Microsoft (Nuance), Genesys, Twilio, Avaya, NICE, Verint, Twilio, Sprinklr, NEAT, Zoom, Alcatel-Lucent, Datacom, Sprinklr, Talkdesk, Optus, Telstra Enterprise, Uniphore, IR (Prognosis), Uniphore, IPscape, SecureCo, Zendesk (Local Measure), Khoros, Nexon, NTT, HP (Poly) MaxContact, and many other leading brands. These collaborations have informed her deep understanding of market dynamics, buyer needs, and the competitive landscape of the industries.
She is also a sought-after keynote speaker and frequently presents at industry conferences and executive briefings. She has also moderated many panel discussions and roundtables. In recent years, she has provided guidance during closed-door sessions to CEOs and their leadership teams, sales teams, and partner teams , helping them devise the best sales strategies to succeed in the market. Audrey has spoken at numerous vendor partner summits, and she has been invited to be part of sales kick off (SKO) sessions.
Through her work at CrayonIQ, Audrey continues to help businesses navigate complexities with clarity, drawing on