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Government Technology on-demand webinar

Using journey analytics to map the constituent journey

State and local governments have turned to modern tools like cloud technology and artificial intelligence to keep up with the growing demand for seamless digital services. But with so many options available for modernization, it can be difficult for agencies to know which tools can best address their challenges.

Journey analytics solutions leverage data to visualize end-to-end constituent journeys and pinpoint the friction that hinders positive experiences. Using journey-based technology makes it easy for agencies to determine exactly which interactions drive or prevent successful outcomes — and which you should prioritize to improve satisfaction.

Watch this Government Technology on-demand webinar and learn:

  • How agencies can use journey analytics to inform system enhancement and innovation
  • The importance of understanding constituent behaviors and how to shape user experiences
  • How improving constituent experiences can empower every team across your organization
  • How journey analytics can improve operational efficiency

Meet the Speakers

Steven Boberski 
Public Sector CTO
Genesys

Bill Rials
Senior Fellow
Center for
Digital Government