Computer Telephony Integration (CTI) has long been the glue between enterprise communications, contact centers, and CRM data. But as CX moves to the cloud and AI becomes embedded across the customer journey, cobbled-together CTI connectors cannot keep up.

Join us for a technical look at CX Cloud from Genesys and Salesforce—the jointly built solution that replaces CTI integration with a native, unified workspace combining Genesys Cloud’s contact center and workforce engagement capabilities directly inside Salesforce Service Cloud. We’ll walk through how CX Cloud connects voice, digital, CRM, and AI in a single orchestration engine, and what what means for enterprise teams still managing integration debt from older CTI approaches.

You’ll learn how to:

• Give agents a single, unified workspace in Salesforce Service Cloud
• Connect voice, digital channels, and CRM data through one orchestration engine in Genesys Cloud
• Reduce integration complexity and technical debt
• Extend AI across the customer journey using data and context shared natively between Genesys and Salesforce

Meet the speakers