Virtual event

Beyond AI adoption: Proving the ROI

Practical insights to help identify where AI can create the greatest business value.

First session – November 10, 2026 at 2 pm ET / 11 am PT
Second session – November 11, 2026 at 11 am CET / 10 am GMT / 2 pm GST

Live in English | Available subtitled on-demand | 45-minute sessions

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Turning potential into business value

As more organizations invest in AI, measuring its business value isn’t as straightforward as it should be.

Activity metrics tell part of the story. But when leadership asks what AI is actually delivering for the business, most teams are still working on that answer.

If that’s the conversation you’re preparing for, this session was built for you.

Join CX Thought Leader Greg Kihlström to explore:

Connecting AI investments to measurable business outcomes

Where AI can create the greatest business value

Taking practical next steps without adding unnecessary complexity

Featured speakers

Greg Kihlström

CX Thought Leader, best-selling author, advisor, Host of The Agile Brand with Greg Kihlström®

CX Thought Leader, best-selling author, advisor, Host of The Agile Brand with Greg Kihlström®

Greg Kihlström is a change futurist, best-selling author, speaker, entrepreneur, and advisor who helps leaders understand where marketing technology, customer experience, commerce, and AI-mediated execution are heading next, and what their organizations need to change now to keep up. His work focuses on the operating conditions required for enterprises to turn customer insight into coordinated action across marketing, service, product, data, and technology. He has advised and consulted with some of the world’s leading brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.

His perspective is grounded in both strategy and execution. Greg is a multiple-time co-founder and C-level leader whose digital experience agency was acquired in 2017. He also successfully exited an HR technology platform provider he co-founded in 2020 and led a SaaS startup to be acquired by a leading-edge computing company in 2021. He currently advises and sits on the board of a marketing technology startup.

Trevor Reese

Business Value Specialist, Genesys

Topics this session will cover

Why AI ROI is harder to prove than it should be

How organizations are approaching AI differently

Practical examples connecting AI to business outcomes

Questions and next steps

Why attend

Industry insights

Move beyond activity metrics and explore how organizations are approaching AI investments.

Opportunity tradeoffs

Explore what can make one AI opportunity more compelling than another.

AI Value Priorities Assessment

Register to receive your AI Value Priorities Assessment after the event, and pinpoint high-value opportunities and where to focus next.

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