Xperience on Tour Dallas
A complimentary* event for customer experience (CX) leaders who are ready to deliver smarter, more connected experiences
*Attendance is guaranteed on a first-come, first-served basis
Why attend?
Define what’s next
Cut through the AI hype and discover how organizations are turning AI investments into measurable returns.
Learn what’s working
Hear exclusively first-hand at how leading brands and peers are applying AI today and what’s delivering real results
Explore a new operating model for CX
See how agentic orchestration connects AI and human teams, replacing rigid workflows with a more adaptive operating model built for continuous transformation.
Unlock insider access
Get in front of Genesys experts, partners, and innovations and be the first to see it, know it, and use it.
Register and attend Xperience on Tour and you’ll be entered for a chance to win an F1 Las Vegas experience for four, November 19–21, including four Grandstand tickets, four round-trip airfares and four nights of hotel accommodations. *Terms and conditions apply.
8:30 AM – 9:30 AM
09:30 AM – 09:35 AM
Speakers
Christine Pavalon
VP, Enterprise Sales, US Central Region, Genesys
9:35 AM – 10:20 AM
Speakers
Brian Spencer
VP, Solutions Consulting, Genesys
10:20 AM – 10:45 AM
Speakers
Warren Hooten
VP, Customer Success, Genesys
10:45 AM – 11:05 AM
Speakers
Jason Sustar
COO at Trademark Global
Lorena Lovric
Director, Customer Experience at Trademark Global
Rebecca Wells
Sr. Director, Customer Advocacy, Genesys
11:05 AM – 11:35 AM
11:35 AM – 12:05 PM
Discover how agentic AI transforms the CX front door by understanding intent, taking action and guiding customers to faster, personalized outcomes while reducing friction and boosting containment.
Speakers
Dave Scalera
AI and Experience Orchestration Director, Genesys
12:05 PM – 12:35 PM
Learn how AI-enabled workflows help build integrated global hubs, replacing fragmented operations with consistent, scalable service delivery, governance, workforce and change management strategies.
Speakers
Brian Anderson
Brian Anderson, Sr. Director CX Advisory, Genesys
12:35 PM – 1:30 PM
1:30 PM – 2:00 PM
Master a five-step methodology, Genesys’ outside-in approach, to design AI use cases grounded in real needs, prioritized by value, effort and risk, and tied to measurable outcomes.
Speakers
Peter Haid
Director CX Advisory, Genesys
2:00 PM – 2:20 PM
Speakers
Erik Delorey
Director, Innovation Engineering, Miratech
2:20 PM – 2:45 PM
Speakers
Brian Spencer
VP, Solutions Consulting, Genesys
Terry Sullivan
Director, Agentic AI Orchestrators, Genesys
Hosted by: Christine Pavalon
VP, Enterprise Sales, US Central Region, Genesys
2:45 PM – 4:00 PM
Agenda is subject to change.
Sponsors
Sponsors
Check out our answers to frequently asked questions here to help prepare for the event. If you have any additional questions, feel free to contact XPRonTourNA@genesys.com or your regional contact person.
Genesys Xperience on Tour is the roll out of Xperience 2026, the annual global event where industry leaders, technology enthusiasts and professionals come together to explore the latest in customer experience innovation, AI and cloud solutions. It features keynote speakers, breakout sessions and networking opportunities with experts and thought leaders in the field.
No, Xperience on Tour is free for our customers and new organizations. Please make sure you will register soon to reserve your spot on time.
In case you need a hotel, you are free to select and book your preferred stay. Xperience on Tour does not have hotel facilities.
Sponsoring Xperience on Tour positions your brand at the forefront of customer experience innovation while connecting with key decision-makers. Enjoy visibility among targeted CX professionals and IT leaders seeking solutions to enhance customer engagement. Leverage branding opportunities and networking sessions to generate leads and establish thought leadership. To learn more about our options and discounts for sponsoring multiple events, contact XPRonTourNA@genesys.com.
*No purchase necessary. Open to eligible U.S. citizens who register for and attend an eligible Xperience on Tour event and check in onsite. Genesys employees, contractors and partners are not eligible. Eligible events: Atlanta, Dallas, Chicago, Washington, D.C. and San Francisco. New York is excluded. One winner will be selected at random. Winner is responsible for all applicable taxes. Additional eligibility requirements and restrictions apply. See Official Rules for complete details.
