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Forrester study shows importance of customer experience technology investment to drive business success

Current organizations operate in a customer driven marketplace, where marketing and customer experience (CX) can no longer work in isolation. Furthermore, they need technology to translate customer experience improvements for both customers and employees, into clear business value for the organization.

In this infographic from Forrester*, discover what decision makers from marketing, customer service and customer experience have to say about successful CX transformation.

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*Based on Drive Marketing And CX Convergence With Modern Technology, a July 2018 commissioned study conducted by Forrester Consulting on behalf of Genesys