Richard McCrossan

Richard McCrossan heads up Genesys Digital in Europe, Middle East and Africa. In this role, he helps EMEA's leading brands take advantage of the digital ecosystem to serve their digital customers. He is a passionate evangelist for great customer experience, wading through hype and confusion to focus on achievable business results.

Posts By Richard McCrossan

Business Continuity and Engagement in the Digital Age

The phrase “new normal” has been used a lot recently and it’s very apt. Our streets are deserted. Our work environment has...

Richard McCrossan

April 9, 2020

Act in Real Time: Hit the Bullseye of Prospect Conversion

Back in the 1980s, there was a popular dart-themed TV quiz show in the U.K. called Bullseye. Teams had to answer questions, throw...

Richard McCrossan

October 15, 2019

Mobile World Congress 2018 Wrap-up

Mobile World Congress, the largest global event for the mobile industry, wrapped up for another year after a week of...

Richard McCrossan

March 7, 2018

What to Expect at Mobile World Congress 2018

There’s no denying it: The robots are coming. Are you ready? Current news stories warn that robots will automate various...

Richard McCrossan

February 15, 2018

The Growing Problem of Digital Proliferation in the Digital Age

Many businesses are just getting the hang of well-established channels like chat and email, but the speed of digital disruption...

Richard McCrossan

April 13, 2017

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Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.