March 18, 2020

S2 Ep.12 Beautiful wounds – The art of war and marketing

If you want to become the Chief Marketing Officer of a leading tech company, you can follow these three easy steps. First, become a trained medic in the Dutch Army. Second, earn a degree in International Law specializing in the Law of War. Finally, build a diverse team of marketers with crazy ideas and empower them to create great things. Genesy CMO, Merijn te Booij, joins hosts Mari Yamaguchi and Nathan Bennett to share stories from the trenches of his career in tech and how his military service prepared him to lead a global marketing team through a massive re-branding effort. Merijn also shares his thoughts on what it takes to become an effective CMO as well as lessons we can all learn from his children. This is a conversation you don’t want to miss, so take a moment with us.



Merijn te Booij

CMO, Genesys

Merijn te Booij is the chief marketing officer at Genesys. As CMO, Merijn leads the global marketing and product management organization. He is responsible for developing and executing the company’s technology vision, product strategy and go-to-market strategies to drive continued business growth and brand awareness. Merijn joined Genesys in 2000 as a sales consultant for its Europe, Middle East, and Africa region.