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AI is increasingly being used to process routine tasks in customer experience. We know that artificial intelligence (AI) excels at sorting through large amounts of information and recognizing patterns. But some AI tools can fall short at meeting a customer’s emotional needs or cannot see a task through to completion. And human agents are often left to deal with the consequences.
This article was written by Global Tech independent consultants Melissa Swartz, Beth English and Chris Thalassinos, who are experts on communication technology and AI.
AI is increasingly being used to process routine tasks in customer experience. We know that artificial intelligence (AI) excels at sorting through large amounts of information and recognizing patterns. But some AI tools can fall short at meeting a customer’s emotional needs or cannot see a task through to completion. And human agents are often left to deal with the consequences.
As AI increasingly manages routine, simple matters, some unintended consequences can emerge:
It doesn’t have to be that way. These issues can be minimized or avoided with thoughtful use of AI that can both enhance human performance and improve customer experience.
Protect your agents from the “angry handoff” by designing AI experiences that prioritize resolution over deflection. When the goal of automation is genuine assistance rather than simple deflection, the human agent inherits a manageable task instead of a frustrated caller.
Design the experience to include:
By delegating all simple queries to AI, we inadvertently disrupt the traditional human learning curve. Historically, agents learned by handling routine interactions. These low-stakes tasks provided the foundational knowledge required for them to become senior agents needed to manage complex cases requiring empathy and judgment.
When AI oversees a very simple task, new human agents are thrust into complex situations without the benefit of a foundational learning phase. To prevent this, management must be intentional about developing the skills of human agents by:
When used strategically, AI can be used to resolve this paradox. AI can collaborate with agents to augment their capabilities and capitalize on the human skills that provide customers with empathy and answers that feel human.
To be successful, AI augmentation should be applied dynamically based on the agent’s tenure and the complexity of the task. Junior or trainee agents need a coach that provides prompts, suggests resources and explains why a step is taken. This allows them to build foundational knowledge and judgment.
Intermediate agents benefit from AI that automates data entry and suggests next best actions, while allowing them to lead the interaction. With AI as an assistant, agents can improve efficiency and increase speed while maintaining quality.
Experienced agents who oversee complex cases can use AI as a research tool that allows them to focus on empathy and strategy. This enables them to more quickly solve the most difficult “edge cases” while ensuring that customers’ emotional needs are met.
The golden rule: In the early stages of a career, AI should be used as a training tool to teach humans how to do the work, rather than simply doing the work for them. Strategically varying the level of AI augmentation ensures that technology elevates the human agent rather than making them obsolete.
When AI successfully manages all simple, transactional inquiries, the human agent’s workload becomes entirely composed of the most complex, ambiguous, high-stakes or emotionally charged interactions.
This creates a complex-only queue, eliminating the psychological benefit of “easy wins.” Continuous exposure to high-intensity customer issues accelerates mental and emotional fatigue, primarily manifesting as:
Organizations must address factors that could degrade agent well-being by incorporating tactical and strategic processes designed to support human agents.
These immediate solutions focus on providing support and necessary mental breaks:
The stress from the complex-only queue can create high turnover. Reducing turnover requires mitigating burnout and focusing on recognition, compensation, and career development to match the increased specialization of the role:
It can be tempting to use AI to gain quick wins by automating routine tasks. However, taking a long-term view will help to avoid customer frustration, agent burnout and turnover. And it will help ensure there’s a pipeline for building human expertise.
Human empathy and critical thinking skills are still essential. AI augmentation that enhances human capabilities takes advantage of the strengths of both AI and humans, making them better together.
Global Tech specializes in helping contact leaders to identify AI technology solutions that deliver measurable results. Further resources on AI best practices can be found here.
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