Sam Rector

Director of Product Marketing

A filmmaker at heart, Sam has always been passionate about technology and storytelling. For the past eight years, he's happily combined these two passions in Product Marketing, helping organizations around the world to transform their ERP systems, development processes, and now, customer experiences. At Genesys, Sam works closely with product teams to bring stories around the Genesys Cloud platform to life.

Posts By Sam Rector

May 16, 2025

Genesys, Salesforce Share AI Insights for Combining Empathy and Efficiency

“AI is not just a tool for efficiency; it's a catalyst for building deeper, more empathetic connections with customers,” said...

March 12, 2025

3 Keys to Delivering Unified Experiences with Genesys and ServiceNow

The pressures to deliver on today’s customer expectations are intense. Customers expect seamless service journeys, no matter...

October 4, 2024

Dreamforce 2024: Genesys, Salesforce Showcase Expanded Availability and Customer Success

The artificial turf has been rolled up and Einstein wigs packed, signifying the conclusion of Dreamforce, the annual Salesforce...

August 14, 2024

Transform IT with a Cloud-Based Call Center Solution

Navigating the fast-paced digital landscape with an outdated, complex tech stack poses significant challenges to contact centers....

July 2, 2024

Building Customer Loyalty with CX Cloud from Genesys and Salesforce

The need to continually evolve and optimize the customer experience (CX) has become the status quo. Organizations looking to...

August 9, 2022

3 Composable CX Capabilities Your Contact Center Can Turn On Now

Today’s ever-changing conditions require companies to organize and execute differently. Instead of working in silos, leading...

May 5, 2022

3 Questions to Ask When Evaluating a CX App Marketplace

Growth and change in customer preferences are constant. Customers are using digital and voice to connect with businesses more...