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Bridgette McAdoo leads the Global Sustainability practice at Genesys. She is responsible for sustainability as a management approach that holistically optimizes our economic, social, and environmental impact. In her role leading sustainability at Genesys, Bridgette drives our stakeholder engagement, education, and the evolution of the sustainable strategy and programs across Genesys. She also leverages sustainability metrics to track our non-financial performance and deliver integrated reports to our stakeholders. Bridgette has over 20 years of experience in sustainability leadership roles across multiple sectors, including the World Wildlife Fund (WWF), where she most recently led corporate strategy and engagement for WWF’s Freshwater and Food goals, Global Director of Sustainability for KFC, where she headed all sustainability issues for the brand, internally within Yum! Brands and externally with various sustainability stakeholders, and operations roles that were part of NASA’s Space Shuttle and Mars Rover programs. She holds a bachelor’s degree in Industrial Engineering from the Florida Agricultural and Mechanical University and an MBA in Strategy from the Drucker School of Management.