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Brian Bischoff is the Genesys senior vice president for PureCloud Commerical Operations. He is responsible for driving market innovation and growth with next generation Cloud customer experience offerings. Brian has spent his career focused on delivering CX solutions to midsize and enterprise customers. His work has spanned premise contact centers, hosted solutions and modern Omni Channel SaaS architectures. Brian is passionate about the profound changes and business and operational opportunities that can be realized though Cloud applications. Prior to joining Genesys, Brian held a variety of roles focused on product management, sales and new product introduction. He has spent the last several years leading the Genesys cloud market launch and go-to-market efforts. Brian has a Bachelor of Science degree in Business Administration, a Master of Business Administration degree from the University of Richmond and an Advanced Management Certificate from the Kenan-Flager Business School at the University of North Carolina Chapel Hill.