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Chris Lapena

Product Marketing Manager

Chris Lapena is a Product Marketing Manager at Genesys. With more than a decade of B2B marketing experience, he focuses on shaping go-to-market strategy and messaging for AI innovations, helping organizations understand emerging technologies and the business value they create.

Posts By Chris Lapena

The hidden challenge of AI adoption: What business leaders need to know

July 6, 2026

The hidden challenge of AI adoption: What business leaders need to know

AI is moving quickly from pilot projects to everyday business operations. But as adoption grows, so does a new challenge for...