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Valuable insights mean valuable leads

To create targeted messaging and develop a sales pipeline, your marketing organisation needs access to accurate marketing insights. Get a customer experience platform that allows for multichannel messaging—one that can reach customers through text, email and voice. Get real-time, accurate insights and stay steps ahead of the competition, improve campaign performance and deliver better leads.

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Business Automation

Capture all work items from all sources and find the best resource across your organisation with business automation

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System Integrations

Improve your customer experience by integrating your contact centre with existing systems and applications

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Getting to iconic—how world-leading brands balance talent and technology for CX excellence

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Go from lead to customer faster

Visibility into customer journeys at every point in the sale cycle isn’t an option—it’s a necessity. You want to follow their journey from first contact to acquisition, to up-sell and win-back. Your marketing teams must develop campaigns that effectively message customers, build brand awareness and generate qualified opportunities. The right contact centre platform helps you to access customer data to better target campaigns that result in higher lead quality and increase conversion rates.

A contact center platform that provides visibility into the customer journey

Multichannel messaging that works for you

How you engage with customers during the sales cycle is critical to your campaign’s success. Increase your odds with a customer experience platform that allows for proactive engagement. Reach out to your customer the way that they want, whether they’re an email traditionalist or a social media master. Use the best communication option to engage, message and accelerate lead conversions.

Unlock higher quality leads

As a marketing professional, you need the best insights about customer buying behaviours. With the right customer experience platform, you can easily mine call recordings for important data to improve your overall engagement strategy. Utilising customer data and looking for unique insights enhances messaging and offers, and positively affects lead qualification and conversion metrics.

Get the leads to the right place faster

Developing leads is only the first stage of a campaign cycle. Determining how and where your leads are qualified and distributed is one of the most important aspects of a successful marketing campaign. You need the right lead-management tools to accurately assess, qualify and distribute leads to your sales team. Accelerating lead distribution increases the likelihood that the lead remains active and is directed to the best resource, taking it to the next level.

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Customer Service

Integrate the latest technologies into your customer service plan to exceed KPIs and build better customer relationships

Sales

A powerful sales engagement platform gives you the proper tools and data you need to transform opportunities and leads into sales wins

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About Genesys

Every year, Genesys^® delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service^℠ so organisations of any size can provide true personalisation at scale, interact with empathy and foster customer trust and loyalty. This is enabled by Genesys Cloud^™, an all-in-one solution and the world's leading public cloud contact centre platform, designed for rapid innovation, scalability and flexibility.