Create a single customer view with customer journey data

Management pointillist

Build an integrated repository of customer journey data

Aggregate customer data from any source

Bridge operational and data silos within your organisation. Provide a unified customer view across your contact centre platform, data warehouse, customer data platform (CDP), marketing platforms and more.

Support data governance standards

Provide teams across your organisation with quality customer data. Manage team members’ access to data sources and application capabilities using role- and team-based permissions.

Increase analyst productivity

Reduce the time analysts spend performing complex aggregations and transformations every time they need to answer a new question with an integrated customer journey data hub.

Transform customer data silos into journey data pipelines that fuel analytics, modeling and orchestration

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Agile data fusion

Say goodbye to transforming all of your data to match a predetermined schema. Our agile data fusion™ approach lets you start with a few data sources and add more as needed.

Autonomous identity resolution

No need to manually append a common identifier to every data source. Autonomous identity resolution™ joins events across common customer identifiers in real time as data is added to the journey data hub.

Scalable architecture

A purpose-built architecture provides compression, storage and retrieval of time-series journey data. Easily scale to billions of customer interactions per day.

Power your entire organisation with hundreds of customer journey data sources

Unify vast quantities of customer interaction data across operational systems, isolated databases, centralised data warehouses and customer data platforms. Break down customer data silos and provide a full view of every customer’s experience with omnichannel time-series data.

Unify customer journey data with a trusted source

Too often, customer data is stored in disparate, isolated databases, warehouses and platforms. Connecting that data is key. Integrated time-series data provides the foundation for a journey management approach.

A centralised reservoir of customer time-series data

Power real-time analytics, modeling and orchestration using the first headless journey data repository. The Pointillist Customer Journey Data Hub creates a scalable, centralised source of customer time-series data that supports mission-critical activities across even the largest enterprises.

The Pointillist Customer Journey Data Hub eliminates the need to perform complex aggregations or transformations to conform to a strict schema. Instead, you can quickly get up and running with your existing data. Integrate data from web, mobile apps, customer feedback management, speech and text analytics platforms, and more.

Rapid cross-channel identity resolution

Autonomous identity resolution creates unified customer profiles in real time without requiring a single customer identifier across all data sources. So it works equally well if you already have a data warehouse, data lake or CDP.

Use email addresses, phone numbers, customer IDs, session IDs, cookie IDs and more to connect customer data into unified profiles. It even works with multilevel identifiers, like customer, account number and household ID. As new data streams into the Pointillist Customer Data Hub, previously anonymous behavior is automatically linked to known profiles.

Enterprise-grade data management and governance

Data managers must stay ahead of constantly changing regulatory compliance and data privacy requirements. This means having enterprise customer data management software that provides a high level of transparency.

The Pointillist Customer Journey Data Hub makes it easy to assess and monitor data quality. Data owners can rapidly audit, confirm lineage and trace issues with built-in and custom extracts. You can even manage access to data sources and application capabilities using role- and team-based permissions.

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Genesys Named a 2022 Leader

Forrester Wave™: Journey Orchestration Platforms

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Frequently asked customer journey data management questions

What is customer journey data?

Customer journey data refers to the information collected about a customer’s interactions with a company across different channels and touchpoints. This can include data from website visits, social media interactions, call centre interactions, purchases and more. Analysing this data can provide insights into customer behavior, needs and preferences.

How do you collect data from customer journeys?

Data from customer journeys can be collected in various ways. This includes tracking website interactions, recording customer service calls, monitoring social media activity, analysing purchase histories and conducting customer surveys. Digital tools and platforms like web analytics, CRM systems and customer feedback tools can help automate this data collection.