Today, empowered customers demand effective, easy and emotionally appealing omnichannel customer experiences across different customer journeys. However, many organizations are not equipped to deliver on these expectations and, therefore, fail to ensure that the promises that they make in the market and the experiences that they deliver reinforce each other.
Genesys recently commissioned Forrester Consulting to conduct a survey with over 500 respondents from Asia Pacific to evaluate the hypothesis that too many companies stifle their own marketing and CX efforts because of uncoordinated technology management.
During this webinar, our guest speaker, a Forrester analyst, will dive into the main challenges companies face with their CX initiatives and provide recommendations on how to approach these to deliver improved and a consistent customer experience.
Key findings from research will be discussed, including:
Director Business Development –
Digital and Innovation