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Analyst Webinar

On-Demand Webinar: Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX

The world’s most influential and customer-centric firms lead with technology, but do not let technology lead their customer relationships. Iconic firms–-as such firms are labelled–-recognise that providing exceptional customer experience is a key driver of increased revenue and brand loyalty.

In a global survey of over 550 senior executives that was conducted by MIT Technology Review, respondents were asked to describe their customer experience strategies and operations holistically. The research found that nearly 90% of those identified as iconic firms were managing their customer experience from an omnichannel perspective. It’s no surprise that the firms with an omnichannel customer experience were also twice as likely as others to employ leading-edge technology solutions, such as next-generation self-service, loyalty program management and “voice of the customer” survey analytics.

These are just some insights you will get from the webinar. See what these findings mean for your CX strategy against companies around the world.

Join us for this webinar and learn:

  • The strategies that differentiate an iconic firm from other businesses
  • Which breakthrough technologies will directly impact CX strategies
  • How strategies vary across regions based on maturity and customer expectations

Meet the Speakers

Ross obrien

Ross O’Brien
Senior Contributing Editor, MIT Technology Review Insights

Webinar jean marc provost

Jean-Marc Provost
Senior Practice Lead – Transformational Customer Experience CoE, Genesys APAC

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