Create better outcomes with data-driven interactions
As call centers evolve into omnichannel contact centers, customer routing must adapt. It’s no longer efficient or effective to route customers and interactions into a siloed environment. Success depends on connecting each customer with the right resource, at the right time, to optimize your business results.
Overcome the challenges of disconnected channels and resources that frustrate today’s customers. Create effortless customer engagement with automated, intelligent routing that makes the optimal connection every time. Dynamically connect every interaction–from any touchpoint, over any channel. Every interaction is prioritized in a universal queue that’s based on your unique business rules, assuring that you achieve desired outcomes for both your customers and your business.
Harness the power of your data with predictive routing
Genesys predictive routing uses AI and machine learning to align customers with the most appropriate agent and drive better results. Whether your KPI is efficiency-driven like first call resolution, a customer experience target like Net Promoter Score (NPS) or sales and revenue goals, predictive routing leverages your data to enable a more intelligence routing model. Balance predictive scores with real-time environment conditions to generate the best match, enabling your customers to reach the best resource, every time.
Unlike traditional routing, predictive routing uses rich historical data gathered over time and:
- Adapts to changing patterns of interactions
- Builds predictive models using continuous learning
- Improves business KPIs automatically, compared to traditional manual adjustments
“We also knew we needed multi-level call routing that went beyond just skill sets. We wanted to make routing customer-centric, for instance, making sure some customers were always routed to the same engineer.”
— Erwin Thomas, Senior Director of the Customer Care Solutions Center, Philips
Dynamically meet changes in demand
Accommodating customer segmentation needs and meeting acceptable service levels requires the flexibility to adapt to changes in demand across your environment. Leverage rules-based, intelligent routing to set the necessary parameters for coverage and prioritization. With dynamic target expansion, your system evaluates available agents, service levels and other factors in real-time to expand and contract targeted resources and meet defined business objectives.
Manually moving agents from one queue to another to meet demand is a thing of the past. Drive relationships and reduce customer effort with “last agent” routing, connecting your customers with the person they last interacted with, if needed.
Reduce operational effort and focus on what matters
Traditional queue- and skills-based routing are static, siloed and inflexible. This makes it difficult to fine-tune business rules and adjust to changes in demand. You also likely rely on your IT team to make even minor changes—it doesn’t have to be this way.
Automated intelligent routing reduces operational effort through easy-to-use business rules that reduce the need for technical coding. Dynamic target expansion removes the need for real-time queue monitoring and manual agent reskilling. And leveraging data and context to connect the right interaction with the right resource drives business outcomes and customer satisfaction. With a universal queue of interactions across channels, you can assure your teams work on the most critical tasks at the most critical time.
Routing for marketing and sales
Connect customer journeys with true omnichannel routing
Omnichannel routing is foundational to delivering the seamless, consistent, personalized engagement that customers now expect. With the Genesys, you have an intelligent routing engine driven by over 25 years of continuous development. Remove the limitations that siloed queues impose on your customers and your business. Enable effortless experiences across all customer journeys. Gain the advantage of a data-driven, rules-based approach that goes beyond single interactions to manage related interactions over time and handled in parallel.
Predictive routing improves your marketing and sales results
Predictive matching works harmoniously with routing to drive your marketing and sales campaigns to new heights of success. Harness the power of your data and drive the business outcomes that you define as important to take your sales and marketing efforts to the next level.
Increase personalization capabilities, reduce handle time and improve first contact levels by leveraging big data and business rules to predict the optimal representative to deliver the most compelling offer. Continuously improve the process of matching your customers to representatives by predicting outcomes using modeling and machine learning.
“We can route calls to match the skill level of the agents, and we have reduced the training period by 50%. Moreover, since we can connect customers to the agents who have the best skills, we are able to increase customer satisfaction.”
— Toshiro Torikai, Leader Room Service Telephone Center Team Room Service Operation Group, Field Operation Division, Skylark
Genesys Omnichannel Routing
Connect customer journeys with true omnichannel routing
Omnichannel routing is foundational to delivering the seamless, consistent, personalized engagement that customers now expect. With the Genesys contact center platforms, you have a routing engine driven by over 25 years of continuous development. Remove the limitations that siloed queues impose on your customers and your business. Enable effortless experiences across all customer journeys. Gain the advantage of a data-driven, rules-based approach that goes beyond single interactions to manage related interactions over time and handled in parallel.
“We largely credit PureConnect routing for keeping average speed-to-answer to less than 25 seconds per call, with average abandon rates of 2.1%. These benefits extend beyond calls to email with multimedia queuing ability. “
— Jennifer Willis, Contact Center Branch Manager, Campus USA Credit Union
Drive seamless, consistent journeys across every channel
Dynamically match every customer interaction from any touchpoint over any channel with the optimal agent. By leveraging customer profile and context, intelligent routing ensures that customer conversations continue without interruption as they move from touchpoint to touchpoint.
Enable customers to shift from digital channels, like mobile and web, to human voice interactions, all the way through to back-office fulfillment. And, as the customer interaction progresses through the journey, the next resource in line is presented with all the information needed to understand the history, context and next steps to guarantee the best customer experience.
Move from managing interactions to managing journeys
True omnichannel routing delivers a range of benefits for every contact center:
- Capture interactions and work items on any channel, from any location, to unify self-service and assisted-service.
- Evaluate context to recognize journeys, segment customers and personalize routing treatment.
- Eliminate planning to determine skill combinations used in skill-based routing and time spent re-assigning agents to queues as workloads fluctuate.
- Execute next-best actions, including routing to the next available resource.
- Manage a single platform with unified workforce optimization, an omnichannel desktop and end-to-end optimization.
Genesys is the ‘Swiss Army Knife’ of call routing, allowing us to grow to unlimited skill sets, virtual queues and reporting to meet evolving business requirements. We feel secure knowing that when business users come to us with one-off, maybe even atypical requests, we can lean on rich functionality from Genesys.
Brad McBride Information Services Manager, Voice Communications Engineering J.B. Hunt
Predictive routing in action
Predictive Routing
Put big data to work for you
You’ve collected valuable data in your contact center for years. Now it’s time to use it. It’s time to realize the true potential of AI in the contact center. Predictive routing from Genesys combines your untapped CRM system data and contact center data with business rules to:
- Increase personalization across voice, digital and mobile.
- Improve first contact levels by predicting the optimal representative.
- Reduce handle time.
- Increase customer and employee satisfaction.
- Continuously improve the process of matching customers to optimal endpoints, either employees or self-service, with machine learning.
Unlock the power in your data
Predictive routing ranks each representative based on any number of criteria, including customer profile, interaction profile, desired business outcome and agent profile. These metrics are overlaid with the representative’s existing skills and proficiency matrix used for scheduling. Then, that data is combined with the multidimensional skill profile using a patented method that delivers the interaction to the best possible representative or endpoint.
And because predictive routing leverages your data, you have complete visibility into the predictors and the data used to drive your business outcomes.
Put your data to work for you
You have the data and great ideas about how to use it. Here’s how to get started:
- Predict: Quantify the untapped opportunities and potential gains.
- Start small: Pick a group and business goal to start.
- Go big: Fine-tune and deploy the practice broadly across your organization.
Break free from the limitations of queue-based routing
Current tools can handle the complexity of business rules and KPIs—but they only go so far. An omnichannel environment makes routing exponentially more difficult without automation and or the ability to harness the potential of machine learning.
Overcome the challenges of traditional queue-based and skill-based routing while gaining measurable increases in productivity, revenue and efficiencies. Use AI to match customers to the best agent at the right stage of their journey to improve customer satisfaction and loyalty, while optimizing operations.
Discover the right automated routing solution for you
