Customer experience in the age of AI

In CX, AI is a long game: Go beyond the hype and turn AI into
a competitive advantage

We surveyed 1,000 CX leaders and found that:

83%

believe AI will be a clear differentiator for them in the future

59%

expect that adopting AI in customer experience will lead to increased customer loyalty and lifetime value  

70%

report that AI is helping their journeys feel more empathetic to the customer

69%

say their organization has a plan for ethical AI deployments

The new frontier of customer experience

Artificial intelligence spots behaviors, groups them into segments and surfaces history so you can act at the right moment to raise satisfaction and retention.

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AI is transforming customer experience

Artificial intelligence (AI) is redefining how consumers and business leaders view customer experience (CX) — and it’s rapidly becoming indispensable.

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AI as the ultimate CX differentiator

More than 80% of CX executives believe AI will be a clear differentiator for their organization in the future and 59% say adopting AI in customer experience will lead to increased customer loyalty and lifetime value.

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The high cost of ignoring AI

The stark reality is that businesses that fail to weave AI strategies into the fabric of their experience operations risk falling behind competitors, losing customers and demotivating employees.

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Making AI work for customers, employees and business

Explore how to effectively leverage AI in customer experience to benefit your organization, your employees and your customers.

Highlights

AI becomes essential to modern customer experience strategies

AI is quickly becoming an indispensable part of a successful CX strategy, underscoring the critical relationship between AI and customer experience.

AI drives personalization and transforms customer journeys

AI is making significant inroads in personalization and customer journey analysis, already greatly enhancing the overall AI customer experience.

Most firms underuse AI beyond chatbots in CX and EX

AI-powered chatbots are widely used, but few organizations are leveraging AI’s full potential across the customer and employee experience.

AI revolutionizes employee experience and service delivery

AI is reshaping the employee experience and transforming how service is delivered.

CX leaders tackle AI challenges with smart strategies

AI deployments face challenges around data strategy, regulatory uncertainty and employee concerns, but many CX leaders have strategies in place to overcome these.

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“Cutting down complexity in every possible way will be the biggest boon for AI in the customer experience.”

Christine “CK” Kerley, a global speaker and consultant on AI and technology

CX leaders are using or piloting AI to:

76%

personalize customer experience

72%

understand pain points in the customer journey 

65%

streamline the customer journey across channels

How CX and AI are reshaping the role of agents

As AI takes on mundane tasks, agents can now focus on higher-value conversations like de-escalation, complex problem-solving and proactive care.

Solutions like Genesys Cloud™ AI Studio empower teams to design, deploy and refine AI-powered experiences with ease, enabling agents to collaborate more effectively with automation.

“AI will allow employees to focus on higher-level strategic things.”

Ray Wang
Principal Analyst and Founder at Constellation Research.

Comparison of skill importance: Now vs. in five years

Learn how to make AI work for your customers, your employees and your organization

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