Bob Barrows

Bob Barrows is the Head of Partner Solutions and Business Development at Zappix. He has more than 25 years of experience in enterprise software, architecting solutions that help businesses improve customer operations efficiency and elevate the customer journey. Over the course of his career, Bob has built telephony and customer engagement solutions for major global carriers, as well as large enterprises, and has contributed to sales operations tooling built on CRMs alongside billing and ERP systems, consistently delivering solutions that have earned exceptional reviews from the customers who use them. Most recently, at Zappix, Bob leads the design of cutting-edge AI-powered engagement solutions for call centers and patient access centers, orchestrating CCaaS environments that include platforms such as Genesys Cloud with Zappix AI Self-Service functionality. The solutions deliver a standout combination few in the industry have matched: audible, conversational AI voice agents powered by LLMs configured to each industry's specific structure, seamlessly synchronized with branded, custom visual interfaces. The results surpass each project’s expectations, with measurable gains in automation containment and customer engagement performance. In his current role, Bob leads the partner solutions go-to-market strategy and strategic technology partnerships, including the Zappix work within the Genesys ecosystem, where its next-gen Visual IVR solution is available through the Genesys AppFoundry Marketplace. Outside of work, Bob is also a certified pickleball instructor, helping build community social programs that bring people together through fitness.