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As with so many situations in life, asking the right questions makes all the difference.
This certainly applies to the customer experience industry – especially today as we explore how we can best use the incredible power of artificial intelligence (AI) to make an immeasurable impact not only on contact center operations – but also on overall business health.
Transforming Customer Experience with AI
The significance of AI’s contributions in business is real. Yes, we can truly leverage its potential to help generate additional sales, increase revenue, convert a higher number of leads and more. But, where do we start to get those kinds of results?
Well, we start by identifying the high-value questions. Like this one: who is the best contact center resource to 1) engage with a particular customer and 2) most likely to achieve a specific, targeted business goal? Using this question, we can apply an AI algorithm to drive dynamically and efficiently toward the answer. This is the basis of Genesys Predictive Routing.
Our Predictive Routing uses AI to uncover the answers that enable businesses to deliver the sales, marketing and service outcomes they want. That includes higher customer satisfaction, increased employee efficiency and decreased costs to better collections and revenue, reduced handle times, and improved first contact resolution (FCR).
Again, the really intriguing thing about this is that it all started with a question. And now, Genesys has one of the first and few AI-driven routing engines in the world. It’s the only native, fully integrated solution of its kind in the market.
The Summer Release: Hundreds of New Features
The question I hope you’re asking right now is: how do I get Predictive Routing? We don’t need AI to answer that question! It’s available now as part of the Genesys Summer Release. This release is the first of two major market releases we’re delivering this year.
Building Tomorrow’s Innovation Today
Of course, there’s even more to come. We’re taking Kate, our Blended AI platform, to the next level. Language understanding, dialog management, behavior prediction and next-best-action capabilities are already among the AI services we deliver. But in true Genesys fashion, we continue to ask complex questions that push us to deliver more innovative AI solutions than ever before.
For example, when does it make sense to engage Marketing? Sales? Service? Leveraging AI and journey analytics from our recent acquisition, Altocloud, we’re enabling businesses to observe and analyze how customers use available channels to interact with them. Then, using AI, businesses can identify when and how best to engage with customers to help them achieve their goal. Businesses gain a more dynamic way to drive better business results while consumers get a richer, more personalized experience.
Or, consider this question: how can cognitive agents detect customer intent and respond with an answer that creates a deeper interaction?
You’ll have to stay tuned to learn more, but rest assured, it’s coming – and you can bet AI will be the engine that delivers the answer.
So, I’ll leave you with one question: what’s the next burning business challenge we can ask AI to answer? Drop me a line @PeterGGraf and let me know.
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