The customer is now back high on the agenda in Asia/Pacific financial institutions. With the right technologies in place, organisations will be in a better position to plan customer engagement to suit the demands of customers – changed by the new world of financial services.
In a recent IDC FutureScapes 2018 released by IDC, it is predicted that by 2019, 40% of digital transformation initiatives will use AI services. By 2021, 75% of commercial apps will use AI, and over 90% of consumers will interact with customer bots. Does this mean that customer engagement will take on more and more elements too, and in the process finally fulfil the promise of customer centricity?
In this session, IDC Financial Insights explains how the maturation of Artificial Intelligence gives banks and insurers new capabilities never seen before, allowing them to leap into a future defined by meaningful, real-time, and personal customer engagement.
Associate Vice President,
IDC Financial Insights
Head of Business Consulting, Asia,