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CX+AI innovation for visionary leaders

An exclusive, invitation-only event for senior executives

The Grand Ole Opry, Nashville, TN

Sep 9, 2025

Engage in the next level of experience   ep

Why attend

Engage in the next level of experience

Join your executive peers and industry leaders

This exclusive, invitation-only program at Xperience convenes senior executives for a strategic dialogue on how AI is not only transforming CX, but redefining growth, competitive advantage and operational scale.

Experience the future of CX and AI

Through visionary insights and outcome-driven frameworks, you’ll gain the foresight and strategies needed to lead in a world where AI powers every customer interaction.

Connect and collaborate with purpose

Engage in focused, executive-level discussions and peer roundtables designed to align on shared challenges, exchange strategic perspectives and build meaningful partnerships that accelerate business outcomes.

An iconic stage for unforgettable conversations

The Grand Ole Opry — America’s legendary home of live music — is more than a stage; it’s a cultural landmark. With its rich storytelling roots, timeless energy, and backstage charm, the Opry sets the perfect tone for bold ideas, meaningful connection, and an unforgettable experience.

Agenda at a glance

Tuesday, September 9

7:30 AM

Shuttles to the Grand Ole Opry begin

7:45 AM – 8:45 AM

Breakfast and networking

9:00 AM – 11:30 AM

Xperience opening keynote

Broadcast live to the Executive Perspectives audience in Studio A

11:30 AM – 01:00 PM

Networking lunch and Grand Ole Opry tours

Exclusive backstage tour: The Grand Ole Opry

Step behind the curtain of country music’s most iconic stage. This private, guided tour of the Grand Ole Opry takes you through backstage dressing rooms, artist entrances, and the famed circle onstage — where legends have performed for nearly a century. Hear stories that bring the Opry’s rich history to life and enjoy a one-of-a-kind experience reserved for our guests.

01:00 PM – 01:10 PM

Opening remarks: Welcome and framing the future

Start the day with a high-level view of the forces reshaping customer experience and what’s expected of leaders in this new era of AI-powered transformation.

01:10 PM – 01:50 PM

Visionary dialogue: The future of CX in an AI-driven world

Join a thought-provoking conversation on how artificial intelligence is redefining the customer experience landscape — from trust and ethics to innovation and cross-industry impact.

01:50 PM – 02:20 PM

The human factor: Designing AI to connect, not just compute

What if AI could communicate more like we do — naturally, socially, and with empathy? In this fascinating session, we explore how human-centered AI and conversational technologies can be designed to build trust, deepen engagement, and reflect the nuances of human interaction. Discover how forward-thinking organizations are using socially intelligent AI to strengthen relationships — not just automate tasks.

02:20 PM – 02:50 PM

Networking break

Enjoy informal networking, refreshments and conversation with fellow executives.

02:50 PM – 03:30 PM

Leading for longevity: Human performance in an AI world

As AI accelerates change, sustainable leadership becomes essential. This session will explore how to extend your peak performance — mentally and physically — for the long haul. Backed by cutting-edge science, this session explores how longevity thinking can give leaders a competitive edge.

03:30 PM – 04:00 PM

Adoption by design: Leading business transformation with behavioral science

Technology alone doesn’t drive transformation — people do. In this high-impact session, Wharton professor and behavioral science expert Katy Milkman explores how leaders can unlock organizational change by understanding what truly motivates behavior. Following her keynote, you’ll join an interactive lab to apply these insights to your own AI and transformation initiatives — leaving with practical strategies to accelerate adoption, align teams, and drive results at scale.

Speakers

Katy Milkman

Professor at The Wharton School and Author of How to Change

04:00 PM – 04:40 PM

Ask us anything: Candid conversations with Genesys leadership

Featuring the Genesys executive team

No filters. No slides. Just your questions, answered. In this closing session, Genesys executives open the floor for a candid, unscripted dialogue on the topics that matter most to you — from product direction and AI strategy to partnership opportunities and leadership lessons. Bring your questions, challenges, or bold ideas — nothing is off limits.

04:40 PM – 04:45 PM

Closing remarks

Get a brief wrap-up with key takeaways and a look ahead.

Continue the momentum and join Xperience on Wednesday, September 10.

Full access to Xperience: Insights that move business forward

As an Executive Perspectives attendee, you’ll also receive full access to the Xperience conference — where leaders, innovators, and practitioners converge to shape the future of customer and employee experience. From visionary keynotes and AI-driven strategies to real-world case studies and hands-on innovation labs, you’ll gain practical insights and executive-level perspective to drive meaningful transformation across your organization.

The evolution to agentic AI

Discover the next-generation agent for autonomous and smarter CX.

Composing CX your way

Design bespoke CX on a scalable, responsible platform for growth.

Beyond basic interactions

Navigate the shift from isolated touchpoints to seamless end-to-end experiences.

Human + AI collaboration

Transform agent roles and performance through dynamic human-AI synergy.

The ROI of AI-driven CX

Convert AI-driven CX into ROI – cutting costs, raising revenue and earning loyalty.

Total experience orchestration

Unify channels to orchestrate outcome-driven customer journeys.

Frequently asked questions about Xperience 2025

Who can I contact with questions?

Check out our answers to frequently asked questions here to help prepare for the event. If you have any additional questions, feel free to contact us at GenesysXperience@genesys.com.

What is the cost of Executive Perspectives?

There is no cost to participate in Executive Perspectives. Your participation in Executive Perspectives also includes a complimentary pass to the greater Xperience event. Please take a look at the Xperience FAQ for additional details on what is and is not included.

Why should I attend Executive Perspectives?

Your organization’s competitive edge depends on the experience you create. This program connects you with peer executives, as well as the Genesys leadership team, equipping you with the insights and connections to lead with confidence, innovate with purpose and deliver real value in every interaction.

How is Executive Perspectives different from Xperience?

Executive Perspectives is an exclusive, invitation-only program within Xperience. Executive Perspectives will be held at the Grand Ole Opry on Tuesday, September 9. Attendees are encouraged to join the rest of Xperience on Wednesday, September 10.

Will Executive Perspectives attendees have different access at Xperience?

Yes, you will receive access to a club-level executive lounge for private meetings.

What is Genesys Xperience?

Genesys Xperience is an annual event where industry leaders, technology enthusiasts and professionals come together to explore the latest in customer experience innovation, AI and cloud solutions. It features keynote speakers, breakout sessions, workshops and networking opportunities with experts and thought leaders in the field.

Can I invite a colleague to attend Executive Perspectives?

While Executive Perspectives is strictly an invitation-only program, your colleagues should definitely join Xperience and can find registration information here.

How can I book my accommodation at the event rate?

Once you register, you’ll receive information on how to book at the Gaylord Opryland at the event rate, as well as a list of other nearby options to choose from. The room block is first come, first served, and the daily rate is $289, plus a $28 daily resort fee, plus taxes. The discounted room block expires on August 13, 2025.