Predictive customer behavior modeling

Using data analytics and machine learning to predict future customer behaviors and the goals they’re trying to achieve based on information such as their past interactions. With these predictive insights, organizations can engage the customer at the right time and in the right way. For example, a company could proactively offer a precisely timed chat that’s personalized using insights from the data analysis. Over time, machine learning can iterate and improve the predictive model based on additional customer interactions.