SITA Improves Customer Experience for Air Passengers with Genesys

SITA’s Global Service contact centre saves millions by deploying Genesys Cloud

FRIMLEY, UK and GENEVA, SUI JULY 07, 2020 —Aviation is a fast paced industry with constant change. SITA is at the forefront of providing services to 2,800 airlines, airports and government agencies to ensure hassle free passenger journeys. Faced with increased maintenance costs of its legacy on-premises system, SITA  moved its contact centre to the cloud with Genesys®, the global leader in cloud customer experience and contact centre solutions.

Using Genesys Cloud, an all-in-one solution and the world’s leading public cloud contact centre platform, SITA can now route all global customer calls through its Point-of-Presence in Montreal, London and Singapore to SITA Command Centers and regional service desks. In addition, the platform will enable the company to make service more accessible to customers by adding new communications channels like email and chat. SITA also easily integrated Genesys Cloud with its existing SIP trunks, voice gateways, phones and web portals.

“In order for our old systems to support digital channels with the same level of integration that we now have with Genesys Cloud, we would have needed to spend another $2 million, as well as large amounts of engineering hours,” says Vichaig Douangpaseuth, senior manager, service improvement SDN network and voice practice at SITA. “The change over from our on-premises system to Genesys Cloud was remarkably simple. It only took us five minutes to switch SIP traffic from 160 numbers and 150 countries, resulting in an immediate improvement in call quality.”

Greater access to data improves service desk performance

SITA has a team of 200 back-office support staff members and 200 service desk agents accessing Genesys Cloud. The platform gives the company’s employees greater availability and accessibility of their customer data and makes it simpler to change call flows.

“With an instant view of queues and service desk performance, Genesys Cloud allows our contact centre managers to keep a finger on the pulse of operations to ensure our customers always receive high-quality service,” says Douangpaseuth. “Should there be a spike in call volumes due to an unforeseen issue, such as a power outage, we can meet the demand with minimal disruption to flights because we can now coordinate our response better.”

Since making the change to Genesys Cloud, SITA’s voice support team has increased its efficiency by 50%. SITA has now capabilities to introduce click-to-call features on airport self-service check-in kiosks, airline agents can resolve issues within minutes. This reduces the number of calls to the service desk from other airline agents that report the same problem.

Integrating for greater flexibility

SITA is interested in extending the Genesys Cloud platform even further. In the future, the company plans to integrate its IT service management (ITSM), Agent assist AI and customer relationship management (CRM) systems to allow a full 360-degree view of all its operations.

“We have already seen a number of benefits from moving to Genesys Cloud,” concluded Douangpaseuth. “We have experienced significant cost savings and have broken down previous integration barriers between different services. Moving to the cloud has been a happy experience so far, and we are looking forward to the second stage of the journey.”

About Genesys

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experiences as a ServiceSM so organisations of any size can provide true personalisation at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact centre platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.

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Janne Virtanen
Senior Public Relations Manager – EMEA
Tel.: +44 7408 885 099