The health insurer’s guide to customer journey analytics

According to Forrester, 34% of consumers with the freedom to choose their insurer say they’re likely to switch to a new brand for their next plan. But members are more likely to stay with insurers who make them feel appreciated, respected and valued.

Your mandate is clear. You must show members that you understand them – not just their most recent interactions, but their overall experience and current intent.

But most teams can’t visualize behavior outside of the channels they own. Measuring member experiences through that lens doesn’t give you a clear view.

Journey analytics gives you 20/20 vision. Download the ebook to find learn:

  • What journey analytics is
  • How cross-functional teams benefit from journey analytics
  • How to evaluate journey analytics solutions for your organization